You shouldn't have to take our word for it. This is a plain-English, checkable list of what MamaPapa does and doesn't do with your family's photos.
Family photos are some of the most personal things you own. Most apps that store them quietly analyze, profile, or monetize them in ways you never see. MamaPapa's whole reason for existing is to be the opposite of that.
Saying "we care about privacy" is easy. So instead of a slogan, this page lists the specific, checkable things we do and don't do, and names the handful of outside companies we do rely on, and exactly why.
The short version.
No advertising or behavioral analytics code runs in MamaPapa. None.
Automated content-safety scanning runs entirely on our own servers.
MamaPapa's servers run in Denmark and Germany, not a US data center.
AI is only ever used when you choose to create an AI Storybook. Nothing else in MamaPapa uses it.
MamaPapa used to run AI that detected and analyzed faces, estimated ages, and classified the scenes in your photos, to power features like automatic tagging. In 2026, we removed all of it, deliberately and completely.
No face embeddings. No biometric templates. No age or gender estimation. No scene or surroundings analysis. When you tag someone in a photo today, it's because you typed their name, never a suggestion from an algorithm that analyzed their face.
We didn't do this because a law told us to. We did it because a privacy promise you can't actually verify isn't much of a promise.
Every photo uploaded to MamaPapa is automatically checked for inappropriate content, to keep the platform safe for families. This is a completely different system from face recognition: it never identifies who is in a photo, only whether the content itself is appropriate.
That check runs entirely on our own servers. Your photo is never sent to an outside company to be scanned. The model doing the checking lives inside MamaPapa's own infrastructure.
There is no Google Analytics, no Meta Pixel, no Mixpanel, no behavioral-analytics SDK of any kind anywhere in MamaPapa's apps. We don't build an advertising profile of you or your family, because we don't have an advertising business. We never have.
AI Storybooks is the only feature in MamaPapa that uses artificial intelligence, and only when you choose to use it. Nothing is scanned or sent anywhere automatically.
When you create a storybook, only the specific photo you select is sent to Google's Gemini API to generate an illustration. We use Gemini under Google's Paid Services terms, which means Google does not use your photos or prompts to train their models. That's Google's own public commitment for this tier of service, not a promise we're asking you to take on faith.
Read Google's Gemini API terms →The servers that run MamaPapa and process your requests are hosted in the EU, in Denmark and Germany, not a US data center.
Your photos are stored on EU-based infrastructure. We're in the process of completing a migration of our storage layer fully onto EU providers, and we'll update this page once that's done.
For a handful of specific jobs, we use outside specialist providers rather than building everything ourselves. Some of these are US-based. Here's exactly which, and why:
This page is the plain-English version. For the full, legally binding details, read our Privacy Policy and Terms of Service.
Join families who keep their memories private, not profitable.